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Building strategy-led brands, products, and go-to-market momentum for transformative ventures.

Fullsite in progress View selected work.
Currently accepting new project inquiries. 

Schedule a call or drop me a line:
AU+61 415 088 327
hello@joelwasserman.me
joel

Hi, I’m Joel. I work at the intersection of strategic design and creative, with nearly 20 years’ experience across startups, scaleups, and corporate ventures. I help teams shape brands, products, and strategy so they can grow, pivot, and get investment-ready.

I’ve worked with early-stage YC startups, led design for a company acquired by Yahoo, and rebranded the billion-dollar unicorn HoneyBook. My work spans brand strategy, identity, UX, and product thinking, always grounded in execution that delivers real outcomes.

I advise and mentor founders while staying hands-on, helping teams move faster, make sharper decisions, and build brands that carry them into their next stage of growth.

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