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The Fractional Design & Creative Practice of Joel Wasserman.
20+ years shaping brand, product,  and strategy for fast-moving ventures.
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New site coming soon.
In the meantime, check out my deck for featured projects.

Schedule a call or drop me a line:
+61 415 088 327
hello@joelwasserman.me

 
joel

Hi, I’m Joel. I work at the intersection of strategic design and creative, with nearly 20 years’ experience across startups, scaleups, and corporate ventures. I focus on brand, product, and strategy – helping teams grow, pivot, and get investment-ready.

I’ve worked with early-stage YC startups, led design for a company acquired by Yahoo, and rebranded the billion-dollar unicorn HoneyBook. My work spans brand strategy, art direction, UX research and design, and product strategy – always aiming for ideas that connect with people and deliver results.

I mentor and advise founders, aligning brand vision with product strategy while staying hands-on with the tangible work that moves the needle – helping them move faster, make smarter calls, and reach their next stage of growth.

If you think I could help with your project, email joel@joelwasserman.me with a quick intro and rough timelines. Let’s see what we can build together.

© 2025 Joel Wasserman . All rights reserved