The Fractional Design Practice
of Joel Wasserman.
20+ years shaping brand, product, 
and strategy for fast-moving ventures.

See Featured Projects ↓

From Ideation to Strategic Design to GTM.
Helping founders and brands build from 0 to 1 — and beyond.

Trusted by global brands, agencies, ventures, scaleups, and startups.

Features projects

A flexible set of capabilities designed for growth.

Brand Strategy
& Creative Direciton

AI-assisted positioning
Identity systems
Naming & messaging
Generative art direction
GTM campaigns

Product Design
& AI Strategy

UX & UI audit & design
Strategic design sprints
Roadmap planning
AI-vibe prototyping
Web & mobile

Leadership, Advisory
& Enablement

Fractional design leadership
Founder coaching
AI workflow advisory
Creative talent sourcing
Strategic workshops

Milestones

20+

Years building brands
From early-stage bets to billion-dollar unicorns — strategy through to execution.

3 cities

NYC, SF & Sydney
Career built across the world’s most dynamic tech and design scenes.

12

Industries served
From edtech to CPG — with fintech, travel, and advertising in between.

50

Companies shaped
Hands-on from brand foundations to go-to-market.

Book a call

Got questions? Let’s talk about whether a subscription or custom project is right for you.

Get in Touch

hello@joelwasserman.me
+(61 ) 41 5 088 327

Follow

Linkedin
Instagram

We acknowledge the Traditional Owners of the Country on which we work, the Gadigal people of the Eora nation, and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

 Joel Wasserman © All rights reserved, 2025