LandingPad

Industry
SaaS
Realestate
Finance

Services
Leading Product Design
UX Research
Branding Design
Marketing Design
UX/ UI Design
Recruitment & Creative Sourcing

LandingPad was one of the ventures that I worked on while I was working at 1835i (ANZ Ventures lab) as Lead Strategic Designer. LandingPad solved the problem of helping buyers get a better understanding of the market quickly so they could make better buying/selling decisions.

My tenure as Lead gave me the opportunity to build a small team and lead branding and product design. One of the core problems we set out to solve was to enable users to track and learn their equity in their property portfolios as the market changed.

An average of 4.5 stars were awarded to the app in both the Google Play Store and the Apple App Store. Furthermore, we developed numerous partnerships and integrations with real estate services such as property inspection, conveyancing, and financing.

Collaborators
Charbel Esber Duarte -  UI
Claire Mueller - Marketing
Video - Jack Nimble
Animation - Giedre Elliott
Illustration - Sam Merrigan

© 2025 Joel Wasserman . All rights reserved
I like to  pay respect to the Traditional Custodians and First Peoples of NSW Australia, and acknowledge their continued connection to their country and culture.